Archive for July 24, 2011

Migrating To Open Source – Must Have Open Source Tutorials For Beginners

Open Source software movement has come a long way. Now, more and more people are embracing open source software because most of them do not require any money for usage even at commercial places. Some of the greatest open source software applications are; Linux the king of open source OS, Firefox Web Browser, GIMP a capable Photo Editor, Blender the 3D graphics application, OpenOffice the free Office Suit like MS Office, Asterisk an Open Source telephony platform etc.

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Many beginners are seriously looking at learning these applications to breakaway from proprietary software. However, many such people feel the lack of guide and documentation to effectively learn the features and exploit the Open Source offerings.  Here is a round up of online Open Source documentation.

How Augmented Reality Is Used As Part Of Product Campaigns?

Augmented reality is the concept of spatially blending a digital layer of information onto the physical environment. It is designed to blur the boundaries between reality and technology by enabling users to interact with virtual people and objects. The Augmented Reality technology is very impressive but what we find more impressive from a marketing perspective is how AR is used in campaign by many of the brands. Here are a very few of them listed but there are more and more brands leveraging the power of AR to market their brands and products.

1. Toyota – Experience the new iQ in 3D

Toyota have used augmented reality technology to create a 3D interactive experience of the new iQ car. Toyota iQ is a radical new small car and augmented reality technology allows you to interact with the car to discover its agility and interior space which you can download here.

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2. BMW Z4 Augmented Reality

BMW launched the new Z4 campaign and uses AR technology in a innovative way. It lets you virtually drive Z4 on your desktop and create your own drawings with the coloured tire marks of the car. You can download the software here.

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3. GE Smart Grid Augmented Reality

The digital hologram of the Smart Grid comes to life with the GE’s Smart Grid Augmented Reality. Turn on your web am and check out here.

 

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4. Home Depot Augmented Reality Gift Card

Home Depot introduced their Holiday Gift Card that includes an augmented reality experience.With the AR marker on a physical card it allows the consumer to interact with the gift card directly online athttp://3d.homedepot.com/.

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5. Red Bull’s Augmented Reality Racing App

All you have to do is to scan a minimum of 12 cans into the app, which then builds your own track based on the exact shape that you have designed. Here Lindsey Vonn explains how to access her augmented reality piece online, using the new Red Bull 6-pack and your webcam

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6. Zugara’s Augmented Reality E-Commerce software

Zugara has gone a head leveraging Augmented Reality and creating “The Webcam Social Shopper”. Banana Flame has integrated WSS as an advanced product-viewing tool for their shoppers. Every single piece of clothing on Banana Flame’s site will give shopper’s access to WSS via a seamlessly integrated “see how it looks” button.

With WSS the Banana Flame experience now allows shoppers to:

  • Immediately see if a piece of clothing’s color/style is right for them
  • Snap photos and share looks with friends to get instant feedback (via Facebook, email, or Twitter)
  • Match their existing wardrobes with potential new purchases
  • Have a more fun and rewarding online shopping experience

Now turn on your webcam and navigate to Banana Flame

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Ten Amazing Augmented Reality Applications

Though Augmented Reality is around for sometime now, there are more and more interesting and use application coming into reality lately. With the latest trends in technology, AR applications have become very common now in the the field of Advertising, Gaming, Sight Seeing etc. Here in this post we feature ten amazing Augmented Reality Applications to the commercial world.

1. Ray-Ban Virtual Mirror

Its a definitive augmented reality application that lets you to virtually try out and experience the latest Ray-Ban Sun glasses. You can try it out for your self here

Ray-Ban

2. Living Sasquatch 

This creative AR application lets you bring the character Sasquatch to life by just using the foot print. Not only bring Sasquatch to life but it also lets you create a movie and share with your friends. check out how to to bring the Sasquatch to life here

sasquatch

3. Augmented Reality Toys.v2

Its a work in progress augmented reality application that lets you use tangible traditional toys to enhance augmented reality in games and bring the toys to life. With this approach, it is possible to create all sorts of videogame concepts mixed with the real world. To see how it works check out here.

Toys

4. ARhrrrr

ARhrrrr is an augmented reality shooter for mobile camera-phones. The phone provides a window into a 3d town overrun with zombies. Point the camera at our special game map to mix virtual and real world content. More details here

ARhrrrr

5. AR Magic Mirror

AR Magic Mirror is a facial augmented reality application for the iPad 2 that utilizes the front and rear-facing camera to display images on the iPad screen. Users can then add wacky hairstyles, glasses and other accessories to the image on the screen in real-time. To know more check out at Total Immersion

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6. Night at the Museum 2 comes to life

Another use of Augmented Reality is to promote a movie. Either see the dinosaur roar into life see the plan fly before you, the AR makes it possible. See here to believe.

NightAtTheMusuem

7. Animated Lego Digital Box

Here is a good use of Augmented Reality for marketing. At Downtown Disney, Orlando, there is a kiosk that let the customers hold the specialized Lego set boxes up to the camera and preview the completed lego set inside.

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8. Burger King Augmented Reality

A unique way to use AR in marketing initiatives is to have it embedded in an ad. All you need is to hold the AR code on the paper in your hand to the camera and you get a Whopper. See here how it works.

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9. Fanta Virtual Tennis

Virtual Tennis is a 3D augmented reality game in which two phones connect via bluetooth before playing a game of tennis using a “court” printed from http://fanta.eu. Use the phone’s camera to look at the court you printed out– and it turns into a tennis court and tennis ball! Play anywhere! TRy it out here

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10. GE Smart Grid

GE has made the Smart Grid technology come into life by using AR. With a simple Solar Panel Maker, you can experience the Wind Turbine or Solar Energy using Augmented Reality. Check this out here

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